The impact of globalisation and market is visible on a natural resource water, necessary for life. Bowing to the pressure of the market, the Government started withdrawing itself from people welfare responsibility and started giving responsibility of making drinking water available to the market.

Sampark took this development seriously and in collaboration with other prominent organisations of the country working on the issue of water, opposed privatisation of water under the banner of Madhya Pradesh Jal Biradari. The major objective of Jal Biradari is to make people aware about water conservation and management, organise groups and people working on water so that experiences can be exchanged and pressure be mounted on the Government to formulate people-oriented water policy.

For achieving objectives of Jal Biradari, it was necessary to create awareness among people. Sampark organised a series of workshops for making people aware of water issue. Sampark views water as a community resource on which the society has rights from time unmemorable and it should be kept out of purview of sale and purchase. The Government was formulating policies promoting water trading and snatching right of the society over water. Due to this Sampark has launched this public awakening campaign.